Strategic PR isn’t just about media mentions—it’s about transforming how your business is perceived and creating tangible growth opportunities. See how Luxn has helped businesses like yours achieve measurable results through guaranteed media placements.
CASE STUDY 1
Redefining a brand’s market position
Client Background:
An established events company that had successfully run networking events across New York City for corporate professionals and early-stage founders. In early 2024, they pivoted to become an AI-powered career and business advice platform.
“Luxn more than delivered… and very timely so were able to get featured in some very significant publications. The impact was immediate..
When people look us up now, they will not only see a bunch of Eventbrite links promoting our events, but they’ll also be able to see that other publications recognize us for the work that we’re doing in AI and tech. And all is happening immediately because of the Luxn media team… Once again, thank you so much!”
~ Jerlisa Fontaine
Founder & CEO, HuCapital
The PR Challenge
Despite their successful pivot into technology, they struggled with brand perception. When potential clients and investors searched for their company online, they only found information about their networking events—not their innovative AI technology. This misalignment was hindering fundraising efforts and creating confusion about their core business offering.
Luxn’s Strategy
We implemented a targeted media campaign focused on securing features in significant publications that highlighted their work at the intersection of community, AI, and technology. The strategy positioned them as innovators in the AI space rather than just an events company.
“Luxn more than delivered… and very timely so were able to get featured in some very significant publications. The impact was immediate..
When people look us up now, they will not only see a bunch of Eventbrite links promoting our events, but they’ll also be able to see that other publications recognize us for the work that we’re doing in AI and tech. And all is happening immediately because of the Luxn media team… Once again, thank you so much!”
~ Jerlisa Fontaine
Founder & CEO, HuCapital
Results
Secured features in multiple respected publications that properly showcased their AI technology
Created immediate impact on fundraising efforts, with potential investors discovering the articles during due diligence
Effectively shifted public perception from “just an events company” to an innovative AI-powered business platform
Enhanced search results to prominently feature their technology work alongside their community-building efforts
CASE STUDY 2
Establishing throughout leadership through strategic media placements
Client Background:
A professional who had valuable industry expertise but struggled to find the right platform to share his insights and establish himself as a thought leader. After researching various PR options, he found that most agencies offered vague promises with exorbitant rates and complicated processes.
“From day one, James was very clear and specific about what exactly I was trying to achieve. We had a 45-min call where he kept coming back to “let’s see how we can measure what success really means to you.” Once we started working, everything happened in a very simple fashion. All the articles came out well, and when I missed an interview due to time zone issues, James jumped in and handled it on my behalf. The articles were written in a format that conveyed my core message perfectly. After I drafted my initial thoughts, James took care of everything else. I’m extremely happy and would definitely work with Luxn again.”
~ Vikram Aditya
Co-Founder & CEO, Crunch
The PR Challenge
The client needed to publish articles in established media outlets to build credibility but had faced frustrating experiences with traditional PR approaches. He needed a partner who could provide a clear, straightforward process for getting his message in front of the right audience without the typical uncertainties and complications.
Luxn’s Strategy
Our approach began with a comprehensive 45-minute strategy call to clearly define what success meant to the client and identify the specific media outlets that would best reach his target audience. We focused on understanding his core message and expertise, then developed a streamlined plan to secure placements that would effectively convey his insights.
“From day one, James was very clear and specific about what exactly I was trying to achieve. We had a 45-min call where he kept coming back to “let’s see how we can measure what success really means to you.” Once we started working, everything happened in a very simple fashion. All the articles came out well, and when I missed an interview due to time zone issues, James jumped in and handled it on my behalf. The articles were written in a format that conveyed my core message perfectly. After I drafted my initial thoughts, James took care of everything else. I’m extremely happy and would definitely work with Luxn again.”
~ Vikram Aditya
Co-Founder & CEO, Crunch
Results
Published multiple articles in established media outlets
Successfully conveyed his core message and expertise
Maintained his authentic voice throughout all publications
Overcame logistical challenges (such as time zone differences for interviews)
Delivered all promised placements through a simple, efficient process
CASE STUDY 3
From unknown expert to industry authority
Client Background:
A first-time founder with deep industry expertise but no previous media exposure or personal brand recognition, operating in a competitive AI solutions space.
“Luxn took me from being virtually unknown to being recognized as a thought leader in my field. The opportunities that have come from this increased visibility have been game-changing for both my personal brand and my company.”
~ Founder
AI Solutions Company
The PR Challenge
Despite having innovative insights and solutions, the founder struggled to get attention from industry publications, conferences, and potential partners due to a lack of established credibility.
Luxn’s Strategy
We crafted a comprehensive thought leadership campaign, securing bylined articles, podcast appearances, and expert commentary opportunities that showcased the founder’s unique perspectives and technical expertise.
“Luxn took me from being virtually unknown to being recognized as a thought leader in my field. The opportunities that have come from this increased visibility have been game-changing for both my personal brand and my company.”
~ Founder
AI Solutions Company
Results
Featured in 15+ industry publications over four months
Secured speaking engagements at three major industry conferences
Invited to join two prestigious industry advisory boards
Inbound partnership inquiries increased by 340%
CASE STUDY 4
Accelerating Fundraising Through Strategic PR
Client Background:
A pre-Series A health tech startup with promising early traction but limited visibility in the broader market and investor communities.
“The strategic media placements Luxn secured directly led to conversations with our dream investors. We went from chasing meetings to fielding inbound requests, completely changing the dynamics of our fundraising process.”
~ CEO
Health Tech Startup
The PR Challenge
Difficulty attracting tier-one venture capital attention in a crowded health tech market. Despite strong unit economics, the company struggled to stand out and build the credibility needed for larger funding rounds.
Luxn’s Strategy
We implemented a targeted PR campaign focused on publications read by healthcare investors, highlighting the company’s unique approach, early traction, and market opportunity through data-driven storytelling.
“The strategic media placements Luxn secured directly led to conversations with our dream investors. We went from chasing meetings to fielding inbound requests, completely changing the dynamics of our fundraising process.”
~ CEO
Health Tech Startup
Results
Featured in 5 investor-focused publications, including a major business magazine cover story
Inbound inquiries from 8 tier-one VC firms
Term sheet offers increased by 4x
Closed Series A at a 30% higher valuation than initially projected
Our Client Success on Camera
Publications Where We’ve Placed Clients
See how strategic PR can transform your business. Let’s make it happen for you!
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